Here are the real facts on Moonvertising:
1. It is a Spoof/Hoax campaign for Rolling Rock Beer.
2. There will not be any ads beamed onto the moon on Mar 21 2008.
3. Coke actually tried to do this in 1999 (here). It was banned by the FAA. The power of the lasers needed were deemed likely to cause major problems with bypassing aircraft. LOL.
4. The campaign is created by Advertising agency Goodby Silverstein and Partners.
5. Rolling Rock has produced several spoof campaigns in the past using FAKE ad exec “Ron StableHorn“
6. It is technically possible to produce images reflected off the moon’s surface but seems unlikely that it could ever appear anything like the image below.
7. Here is an image from 1968 when two argon lasers were beamed from Earth (photo taken looking back to Earth from space[edit] ). Might imply that if the technology were ever used it would work better on a new moon not a full one.
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